Last updated: May 17, 2026
This Cookie Policy explains how TeamAddy uses cookies, pixels, scripts, tags, local storage, and similar technologies on teamaddy.ca.
1. What are cookies?
Cookies are small files placed on your device when you visit a website. Cookies help websites function, remember preferences, measure traffic, improve user experience, and support advertising or analytics.
Pixels and scripts are similar technologies that may collect information about how visitors use a website or interact with ads, forms, or pages.
2. Types of cookies and technologies we use
Essential cookies
These are needed for the website to work properly. They may support security, page loading, form protection, cookie preferences, or WordPress functionality. These cookies are usually always active because the website may not function properly without them.
Analytics cookies
Analytics cookies help us understand how visitors use the website. This may include pages visited, time on site, device type, traffic source, and general usage patterns. We may use Google Analytics for this purpose.
User experience and performance tools
We may use Hotjar or similar tools to understand how visitors interact with the website, such as scroll behaviour, clicks, heatmaps, and page experience. These tools help us improve page layout, navigation, and content.
Marketing and advertising cookies
We may use Meta Pixel and similar advertising technologies to measure Facebook and Instagram ad performance, understand whether visitors interact with TeamAddy pages after seeing an ad, and improve future fundraising or event campaigns.
CRM and communication cookies
We may use HubSpot tools for forms, contact management, website tracking, email marketing, and communication workflows.
Third-party form and donation tools
If you use a Google Form or click a donation link to SickKids Foundation, those third-party platforms may use their own cookies and tracking technologies. Their own privacy policies and cookie practices apply.
3. Why we use cookies
We use cookies and similar technologies to:
- operate the website;
- keep the website secure;
- remember cookie choices;
- understand website traffic;
- improve website design and page performance;
- improve contact forms and signup flows;
- measure fundraising, event, and marketing campaigns;
- support Facebook, Instagram, Google, HubSpot, and similar campaign reporting;
- understand which website content is helpful to visitors.
4. Managing your cookie choices
Where available, you can manage non-essential cookies through our cookie banner or cookie preference tool.
You can also manage cookies through your browser settings. Most browsers allow you to block, delete, or limit cookies. If you block all cookies, some website features may not work properly.
Strictly necessary
Required for website functionality, security, WordPress features, form protection, and saving cookie preferences.
Analytics
Used to understand website visits and performance, including Google Analytics.
Experience
Used to improve website usability and page experience, including Hotjar.
Marketing
Used to measure and improve advertising and fundraising campaigns, including Meta Pixel and HubSpot tracking.
7. Changes to this Cookie Policy
We may update this Cookie Policy from time to time. Updates will be posted on this page with a new “Last updated” date.
8. Contact
Questions about our Cookie Policy can be sent to:
Email: [admin@teamaddy.ca]